If your website has seen a sudden drop in traffic and rankings, you can thank Google’s algorithm that is frequently being updated and refined. For websites that violate Google’s guidelines and experience penalty, the ranking recovery can be an arduous journey but certainly attainable. The two main penalties that websites can endure are either manual or algorithmic. Techwood Consulting has over a decade of tried and true experience in all types of penalties and how to successfully recover organic trust.
The first type of penalty is a manual action penalty. Manual penalties are easy to identify thanks to the manual actions report in Google Search Console found under “Search Traffic”. This report feature actually tells webmasters when their website is non-compliant with Google’s webmaster quality guidelines, whose basic principle is to create the best experience for the user. The manual action can be directed at an entire site or a specific part of a page and typically flag one or more of the following practices:
• Link schemes
• Hidden text or links
• Scraped content
• Rich snippets markup abuse
• Creating malicious pages (viruses, Trojans, badware, etc)
• Thin pages
• Deceitful redirects
• Unnatural links
• User-generated spam
• Keyword stuffing
• No original content
• Affiliate programs
Although Techwood Consulting can certainly help with any of the aforementioned manual actions, the majority of them are fairly straightforward and can be fixed by most webmasters. There are, however, a few that can be much harder to successfully execute, namely link-related penalties and content-related spam that require more strategy and hands on experience.
The second type of penalty is an algorithmic penalty which happens naturally as Google updates its algorithm. These changes in the algorithm can cause an automatic penalty to websites that will cause them to drop in search results. These penalties can be more difficult to identify than manual penalties as they are not accompanied by a notification in Search Console, and the decline in rankings can be slight or grandiose. The crux of Google’s harshest penalties come from either Google Panda update or Google Penguin update.
Google Panda is Google’s algorithm update introduced in February 2011 (with several modifications thereafter) that assesses a website’s usability and on-site quality. The most common triggers for Google Panda is appropriate ad placement on a page, thin content, duplicate content, low quality content, page speed, and user-friendly navigation structure. Recovering from a Panda hit requires careful strategy and analysis to address suspect issues.
Penalty Recovery Services
Whether your website is suffering from a manual or algorithmic penalty, Techwood Consulting can help you. Our team has several years of experience in manual and algorithmic penalty recovery to be able to identify the algorithm update that caused the penalty and execute a game plan to recover lost organic trust.
For more information on our penalty recovery services, please contact us here. Our owner will reach out to you within 24 hours to speak with you, understand your business needs, and propose a free audit of your site. We look forward to hearing from you.