The Techwood Story
Our story began while we were working for a public software company leading and taking over an e-commerce software product after an acquisition in 2005. With over 600 websites on the product, we realized that some of the highest performing businesses were not necessarily the big brands.
After calling the top 40 performing clients, we heard the same answer to the source of their e-commerce success, “It’s from the search engines and optimization.” At that time we started asking what they needed in the software code to improve this for them and all clients. In 2005, SEO experts were reluctant in sharing techniques for their success, however, they shared with us as we started to build the product around search.
Learning the Trade
After 6 months of collaboration and development, we felt that we had amassed enough knowledge to provide optimization consulting services to clients that were interested in improving their online presence. We picked a test website with agreement from the owner and within 5 months we had increased their sales 10x. At that point, we realized we stumbled onto an emerging industry, and that SEO was on the starting point.
In 2008, we started our own company, Techwood Consulting, to focus on digital marketing and consulting. Our firm grows client website traffic and conversions through the use of traffic acquisition and conversion strategies that consist of organic search engine optimization (SEO), paid search (PPC), paid social, and conversion rate optimization (CRO). To aid in the execution of these traffic acquisition services, our teams are adept in both design and content creation, and approximately half of our client base relies on us for this level of support.