3 Things Your Business Can Do to Improve SEO Rankings

Overall, improving your SEO ranking comes down to sound research, strong content, and a clear strategy. An experienced search marketing firm can help you analyze what people are searching for and develop an effective approach for engaging customers online.

Do you run a small business that’s lagging in the marketing department? Or have you been wondering how to boost your SEO rankings after migrating your website to a new platform? You’re not alone.

Everyone wants to know how to improve search engine rankings. It’s one of the most important facets of digital marketing that helps your website generate more traffic, more leads, and more sales.

But how do you accomplish this feat? There are hundreds of tactics, but here are the three you should focus on first.

1. Match Your Content to Your Audience

The bottom line is that what’s on your website must speak to both potential customers and search engines. People use search engines like Google to find information and solutions to their problems and Google wants to provide the best answers to their questions. Google does this by crawling websites looking for high quality content that is current and relevant to people’s search queries.

To take advantage of this opportunity, your website must have good content that matches what people are searching for. Google will recognize the targeted, quality content on your website and this will help your business rank higher on search engine results pages.

The higher you rank in search results, the greater your visibility to consumers. Consumers are more likely to click on your website, read your content, become leads, and eventually customers.

2. Give People a Reason to Click

It’s important to give users a reason to click on your site, whether it’s in the title of your landing page or the meta description that appears in search engine results. How do you do this? It’s simple: don’t sell to them—help them out.

Think of your content in terms of answering a problem or addressing a pain point for your ideal customer. You can use blog posts and targeted landing pages on your website to speak to your audience, making sure to include a reference to both the problem and solution, and a call to action that encourages the reader to follow up with your company.

Good content will also keep people coming back—and keep them spreading the word to others. Low quality content may cost less to produce, but if a consumer clicks on your website and is confronted with trite verbiage or bad grammar, they are going to leave your site and choose a competitor. You want potential customers to be impressed so they keep clicking, engage with your content, and contact your business.

3. Do Keyword Research

An important way to improve SEO rankings is to figure out what keywords are most useful to your audience. Including the right keywords in your content makes it easier for Google to see that your business provides a solution for consumers.

You want to know quantity of search volume, how difficult it is for each keyword to rank, and the potential conversion rate for people who do click. A conversion can be any action a visitor takes while on your website that puts them one step closer to becoming your customer. This includes completing a contact form, downloading a piece of content, calling your business, or making a purchase.

Once you have pinpointed the high value keywords being used by consumers, strategically placing these words throughout your content will increase the likelihood that your business will come up at the top of search engine results.