Search Engine Optimization (SEO) is one of the most important ways to ensure your company’s website is visible to potential customers. Showing up at the top of search engine results pages drives traffic to your website.
Where your website ranks on search engine result pages depends in part on the content on your website. Search engines use sophisticated algorithms to determine if the content on your website matches what people are searching for on the Internet.
The good news is that there are several ways to enhance the content that’s already on your website so that it aligns with search engine queries.
Here are a few tips to increase search engine rankings using existing content.
Optimize Your Content
There is no substitute for having quality content on your website. Quality content drives search engine rankings and traffic to your site. To achieve higher rankings in search results, you can strengthen the content you already have on your site.
Take a look at the landing pages on your website and look for opportunities to add relevant content and strategically place keywords.
Keywords make up the phrases that users type into search engines when they want information about a topic. For higher web rankings, each landing page should have a target keyword phrase that is used naturally throughout the page.
Solid research is needed to identify which keywords are pertinent to your business, have adequate search volume, and are reasonably competitive. An experienced SEO company can help your business with keyword research and optimizing content.
Earn Quality Links
Backlinks are one factor search engines like Google use to rank websites. A website is considered authoritative by Google if it has a substantial number of links from trustworthy websites pointing to its landing pages. Your website will rank higher in results pages if it has more links pointing to it. Quality links originate from other websites that also have many links.
One way to earn links from other websites that align with your target audience is to share content. Offer websites guest blog posts or repurposed content from your site and request that they link back to your site from their site.
But stay away from link farms and other companies that offer to sell you links and guarantee higher rankings. If you fall victim to link networks, your site may get penalized by search engines.
Partnering with a reputable SEO agency can ensure your business avoids “black hat” practices and benefits from optimized content that improves rankings and visibility for your business.