Conversion Rate Optimization
By definition, marketing is the business of promoting and selling products or services. In the Internet age, marketing starts with having a website that is secure, user-friendly, and mobile ready. But that’s only the beginning. You need your website and the products you sell to be easily found by customers. This is where SEO, PPC, and paid social advertising campaigns go to work on behalf of your company. These campaigns are designed to generate awareness, increase visibility in search engines, and produce viable leads for your business.
However, even when digital marketing campaigns are successful in getting visitors to your website, visitors don’t always take the next step in their relationship with your company. They may move through your site but not take actions that are meaningful to your business.
This is where Conversion Rate Optimization (CRO) comes into play. CRO is the next stage in an effective digital marketing campaign. Once your business has earned higher visibility in search engine results pages and has generated more traffic to your website, y
How We Optimize Your Website for Conversions
Conversions are any desired actions taken by people visiting your site. The most valuable conversion is when a casual browser becomes an active buyer and loyal customer.
Techwood Consulting’s team of digital marketing experts specialize in CRO. We ensure that your search marketing campaigns are aligned with the content on your website and fine-tune your website for conversions.
We focus on the essential components of conversion rate optimization including:
Audience Targeting and Lead Quality
We make sure the people visiting your website are the right people for your business by analyzing demographic and geographic data.
Site Navigation and User Experience
We identify what works well on your website while making adjustments that assure consumers your site has what they are searching for. We also analyze:
– How are people are entering your site
– What content are they consuming
– Where visitors leave your website without taking a desirable action or making a purchase
We assess the page speed and load time of your website and make recommendations for improvement so customers won’t take their business to one of your competitors.
If your business operates an e-commerce site, we answer key questions like:
1. Is the buying process on your website easy or do potential customers encounter roadblocks even though they are ready to make a purchase?
2. Do product pages have the information visitors need to confidently click the “buy” button and enter their credit card information?
Compelling content drives action and increases conversions. We review your site’s landing pages and determine which pages are converting and which need better messaging and calls to action. We also audit your website to ensure it has the ideal balance of navigational, informational, and transactional landing pages.
Techwood Consulting goes beyond getting more website traffic to getting you traffic that matters. We apply a unique combination of expertise, strategy, and data-driven techniques to optimize your website for increased conversions from the most valuable visitors. Contact us today to get started maximizing your website traffic.