The elements of your digital marketing campaign – optimized landing pages, relevant blog posts, pay-per-click ads, social media ads – put your business in front of consumers and drive them to your website. Generating website traffic is a meaningful objective, however, your website has to be more than just a destination. It has to be a place for interaction between visitors and your business. Beyond providing information about your company, products, and services, your website must be designed for conversions.
Conversion tracking enables you to monitor whether your campaigns and website are effective in driving conversions. You can see how many people are interacting with your ads and content and what steps they are taking in their relationship with your business. Conversion tracking gives you a powerful way to measure return on investment so you can make informed decisions about allocating your resources.
What Conversion Tracking Does for Your Business
The reason why e-commerce SEO is so critical to businesses is because the majority of today’s consumers pursue product discovery on the web. To be more specific, around 60% of consumers conduct online research through search engines before deciding to purchase a product. Needless to say, it is more important than ever before to be in front of your consumers in search engines so they can buy your product. To do this successfully requires strategy and analysis to understand the breadth of product a company has and how consumers search for each product category.
Setting Up Conversion Tracking
Properly setting up conversion tracking involves both strategic decisions and technical implementation. Our team can help your business with both.
We help you determine what specific actions by consumers are most valuable to your business including:
– Phone Calls
– Contact Form Submissions
– Email Sign Ups
– Content Downloads
– Product Purchases
Then, we work with you to make sure the proper code snippet or conversion tracking tag is implemented in the right places on your website. Search engines like Google and social media networks like Facebook, Twitter, and LinkedIn each have specific conversion tracking tags that will record conversions.
We can also help you set up conversion goals and assign a dollar value to these goals. Establishing conversion goals enables you to set key performance indicators and track your visitors as they move through the sales funnel.
How We Maximize Your Marketing with Conversion Tracking
Once conversion tracking is installed and your goals are set, our team will analyze the data that is gathered and provide your business with useful, detailed reports. These reports go beyond basic stats like website traffic and clicks. We mine conversion tracking data to evaluate the performance of your ads, keyword strategy, and content and determine how they can be improved.
We’ll help you understand the path the customer took to conversion, the value of each conversion, and how much each conversion cost. We’ll also provide you with actionable, research-based recommendations. With this information in hand, you can optimize your marketing spend and deploy resources to the channels that deliver the best results for your business.
We can implement conversion tracking for SEO, paid search advertising, and paid social media marketing campaigns, and on both WordPress and e-commerce sites.