Digital advertising campaigns on social networks are an essential component to most digital strategies. Our team has depth of experience in facilitating campaigns on networks such as Facebook, Instagram, LinkedIn, in addition to others.
Paid social campaigns often consist of either 1) a dedicated focus with social as the primary network, given the necessity of reaching prospects via specific audience demographics, or 2) a strong accompaniment to other digital campaigns, such as search marketing.
Additionally, our strengths with KPI establishment, successful and centralized tracking (most often in Google Analytics, however, we can platform-agnostic) are core components to each campaign.
Our team will utilize paid social campaigns for both “first touch” (first point of contact) goals as well as remarketing, and most campaigns include a combination of both efforts.