Search engine optimization (SEO) for e-commerce is the strategic effort to improve an online retailer’s website placement in search engines. An online retailer may have a great brand and product, but if users cannot find the website in search results, the online store essentially does not exist. An E-Commerce SEO agency will connect your business to your customers.
Getting In Front Of Your Customer
The reason why e-commerce search engine optimization is so critical to businesses is because the majority of today’s consumers pursue product discovery on the web. To be more specific, around 60% of consumers conduct online research through search engines before deciding to purchase a product. Needless to say, it is more important than ever before to be in front of your consumers in search engines so they can buy your product. To do this successfully requires strategy and analysis to understand the breadth of product a company has and how consumers search for each product category.
The Highest E-Commerce Marketing ROI
E-Commerce SEO is beneficial for e-commerce businesses is because it has the highest return on investment (ROI) of any other form of e-commerce marketing campaign available. The money you invest in an e-commerce SEO agency will be a fruit tree that keeps on giving. Although the rise to the top of organic search results can in some cases be a process, once organic trust is solidified with your website, the rewards will be great.
– Consumers are 60% more likely to click on the top 3 organic results for a search query
– Consumers are 89% more likely to click on the top 10 organic results for a search query
Never underestimate the intelligence of today’s online consumer. They are searching for the best product and most optimal user experience available to them on the web. E-Commerce SEO services can help you get in front of potential customers and grow your website traffic.
E-Commerce SEO Impact: Will It Work?
For any type of online retailer, e-commerce SEO can profoundly impact a business’ organic web presence and online success. A strong e-commerce SEO strategy can mean the difference between the first page of Google versus the third, a high click through rate, and more sales versus less.
There are several components that influence Google’s algorithm for e-commerce organic search listings including website architecture, onsite keyword strategy, inbound links, content, and many other offsite and onsite strategies. A successful e-commerce SEO campaign will look at a business product, goals, and industry to provide both onsite and offsite recommendations to improve its ranking for strategic search queries and maximize organic visibility to customers.
Expert E-Commerce SEO Services
Techwood Consulting has built its e-commerce SEO success from referral-only business since it was founded in 2008. Our strong technical team of analysts has successful experience with both emerging e-commerce companies as well as established e-commerce brands that are fast-growing and competitive. Please view our e-commerce case studies for proof that e-commerce search engine optimization works.
At Techwood Consulting, we do not believe in a one-size-fits-all approach to any SEO strategy, because every online business has a unique product, value proposition, and goals to meet. Our team carefully considers all business needs and industry influencers to create a fully custom on-page and offsite strategy to improve your business’ visibility in search results.