Content Creation and Management

SEO for your business

Understanding search engine algorithms and performing essential technical maintenance on your website are both key to successful search marketing campaigns. But one reason SEO campaigns often fail to make a meaningful impact on customer acquisition is a lack of consistently implemented, unique website content.

Good content is vital to both the humans who are deciding whether to engage your business and to the robots that crawl websites seeking to understand whether your business has what users are searching for.

Many companies place a high value on graphic design and functionality and then neglect to fill their beautiful looking website with engaging and user-friendly content. Other companies take the “set it and forget it” approach to content – filling up landing pages with the same few paragraphs of generic marketing text and then never updating their website.

We make the most of your beautiful site design by creating timely, unique, and meaningful content for your website that engages customers and sends a strong signal to Google that your business is the best match for user queries.

Understanding search engine algorithms and performing essential technical maintenance on your website are both key to successful search marketing campaigns. But one reason SEO campaigns often fail to make a meaningful impact on customer acquisition is a lack of consistently implemented, unique website content.

Good content is vital to both the humans who are deciding whether to engage your business and to the robots that crawl websites seeking to understand whether your business has what users are searching for.

 

SEO for your business

Many companies place a high value on graphic design and functionality and then neglect to fill their beautiful looking website with engaging and user-friendly content. Other companies take the “set it and forget it” approach to content – filling up landing pages with the same few paragraphs of generic marketing text and then never updating their website.

We make the most of your beautiful site design by creating timely, unique, and meaningful content for your website that engages customers and sends a strong signal to Google that your business is the best match for user queries.


Why Content is Important to Your Business

People enter your website through landing pages with relevant content and fresh blog articles that they find via search engine queries. Having the right content increases traffic to your site, keeps visitors on your site longer, and puts them on track to becoming customers. This makes good content vital to effective search marketing campaigns and to growing your business.

Your content should help current and potential customers find the information they are looking for and learn more about your brand, product, or service. Your content should also help visitors take the next step in their relationship with your business. These steps include calling your company, sending you an email, filling out a contact form, visiting your physical location, getting a quote, or making a purchase.

Most consumers conduct a significant amount of online research before making a purchase or contacting a business. Consumers learn about the products you sell and gauge whether your company is trustworthy by reading through your content and assessing its quality.


Why Content is Important to Your SEO Campaign

In addition to engaging readers, you want your content to send the right organic signals to search engines. This means demonstrating to search engines that your content is relevant to user queries. To do this, the content on your website must answer the questions people are asking in Google search queries and provide them with solutions.

The “freshness” of your content also sends a signal to Google that your company has the best possible answers to what the user is looking for. Google wants to provide the most up to date information to its users so adding new landing pages and blog articles tells Google you’re current with trending searches.

Additionally, unique content is highly valued by search engines because it is better for users and more efficient for search engines to crawl and find. Websites filled with content that is thin, low quality, or boilerplate have a harder time attaining higher visibility in search engine results pages. Worse, if the content on your website is copied from another website or you republish material from your own website on multiple pages, you’re likely to be penalized with lower rankings.

SEO Team Conferance

Content Creation for Your Website

Our team takes a collaborative approach to creating professional content for your website and SEO campaigns. First, we get to know all about your company – your leadership, your brand, your products, and your services. Then, we talk with you to identify your target audience and ensure we speak to them in the right tone so that your content is aligned with your brand voice.

Our content marketing team also conducts extensive research about your business, industry trends, and customer personas so we can effectively communicate to potential customers.

We also make sure your content is optimized for search engines with the right keyword density and word count. We conduct comprehensive keyword research to learn what your customers are searching for and what terms they are using to find it. Finally, our team creates high quality content that is customized to your brand and goals.

 

SEO Content

Content Marketing Services

Whether you are a small business without an in-house marketing staff or a large company that doesn’t have the time to consistently generate content, we can manage the process for you. Our content management team works with our search marketing specialists to identify opportunities and develop a strategy based on your goals.

We start with a comprehensive audit of the existing content on your website to identify gaps and opportunities. Our audit will reveal whether your content is aligned with how consumers are searching for information, and identify any duplicate content or quality issues that may be affecting search engine rankings.

Once our audit is complete, our team will provide well-researched recommendations for enhancing current content or creating new content designed to speak to your target audience and support visibility in search engine results pages.

Then talented team of professional writers will create your content. Once the content has been written, edited and reviewed, we’ll send it to you for approval before optimization and implementation on your website. Optimization ensures the right signals are sent to Google about the relevancy of your content to user queries. Our content management services also include distribution to social media profiles, and organic link earning with trusted, high value, websites.

We are strong believers in measurement and transparency. We’ll track and analyze the performance of your content to help you accurately measure the impact of your content on conversion and customer acquisition. We’ll show you which blog posts and landing pages are ranking in search engine results, generating traffic, and turning into customers for your business.

Our content creation and management services are comprehensive. In addition to content for website landing pages, blog posts, and SEO campaigns, we can also create ecommerce product descriptions, copy for paid search advertising and Facebook ads, LinkedIn articles, press releases, and white papers for your business.

Is Techwood the right partner for you?

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