Landing Page Creation
Your website is a prime piece of real estate on the internet. It’s a digital storefront designed to welcome new customers to your business.
But first they have to find you.
Search engine optimization (SEO) and pay-per-click advertising (PPC) are two ways to drive consumers to your website. For both of these channels to succeed in acquiring customers for your business, the content on your website must be aligned with consumer intent. That’s where landing page creation comes in.
Many companies rely on internal marketing teams, IT staff, and website developers to create landing pages. However, most businesses don’t have the time or specialization in copywriting or digital marketing to ensure that landing pages effectively market their products or services. Techwood Consulting has a team of experienced marketers and professional writers dedicated to creating high-quality website landing pages for small businesses, national companies, and e-commerce sites.
Types of Website Landing Pages
Generally speaking, website landing pages fall into three categories: navigational, informational, and transactional. Navigational landing pages help users find the information they are looking for on your website and make it easy for them to take the next step in their relationship with your business. Navigational landing pages typically contain broad information about your products or services. They also include links to other pages on your website with more detailed information and calls to action that prompt consumers to further engage with your company.
While navigational landing pages are important for user experience, SEO and PPC landing pages are even more valuable to your business because they drive traffic from search engines and move people forward on the path to becoming customers.
SEO Landing Page Creation
SEO landing pages are informational. They are designed to answer people’s questions about your business, products, and services. Landing pages with high quality content that is aligned with consumer queries rank higher in search engine results. This makes landing page creation an essential part of a search marketing campaign.
SEO landing pages should feature relevant keywords that are strategically placed throughout engaging content. This enables your company to rank on search engine results pages. Showing up at the top of search results drives traffic to your website and awareness for your business. Once consumers are on your website, your content should encourage them to learn mo
PPC Landing Page Creation
PPC landing pages are transactional. They are designed to engage consumers who are ready to buy and get them to:
– call your business
– submit a contact form
– request a quote
– visit your location
– make a purchase
PPC landing pages focus on the features and benefits associated with your products or services. Because PPC landing pages receive traffic from paid search advertising, it’s important that the content aligns with ads and includes a strong call to action. This supports high positioning for your ads and increases the likelihood that people will take action once they are on your landing page.
Techwood’s digital marketing experts and professional writers are ready to produce landing pages for your business that align with your brand and maximize the impact of your organic and paid search marketing campaigns. Contact Techwood today for landing page creation that keeps visitors on your website and converts them into customers.