Local SEO Services

SEO for your business

What is Local SEO?

In 2011, Google began factoring user preference into algorithm results.  This has evolved further with Google’ RankBrain algorithm, which is designed to better understand searcher intent and allow the algorithm the opportunity to serve search results that best match this intent.

The algorithm has a preference for local results, and when it believes a user is looking for a local answer to their search query, it will prioritize these organization types – be it a business, service, or listing of service providers – in search results.

Because of this, a local search engine optimization (SEO) campaign is the most affordable approach to driving more customers to your business through your website IF you stand to benefit from more local customers. Examples of companies that could benefit are:  Law firms, Medical practices, Service-related companies, Franchise businesses.

What is Local SEO?

In 2011, Google began factoring user preference into algorithm results.  This has evolved further with Google’ RankBrain algorithm, which is designed to better understand searcher intent and allow the algorithm the opportunity to serve organic search results that best match this intent.

The algorithm has a preference for local results, and when it believes a user is looking for a local answer to their search query, it will prioritize these organization types – be it a business, service, or listing of service providers – in search results.

SEO for your business

Because of this, a local search engine optimization (SEO) campaign is the most affordable approach to driving more customers to your business through your website IF you stand to benefit from more local customers. Examples of companies that could benefit are:  Law firms, Medical practices, Service-related companies, Franchise businesses.

Will Techwood’s Local SEO Services Work for My Business?

Probably the most important question to tackle before addressing how local search engine optimization works is addressing “Will local SEO work?”.  Local SEO can work for your business if you have the right partner for local SEO. Local search engine optimization companies are dime a dozen, and unfortunately many fail to come through on the assurances made early in a client engagement.

We identified four reasons why other local search firms often fail to deliver results for their clients:

1. The intellectual property.

They don’t know the algorithm well.  They aren’t current or are not investing in continuing education for their people to ensure they’re up to date with search marketing trends.

2. They lack top talent.

Many firms staff their organization by arming a few key players with a legion of interns.

3. They make promises they cannot uphold to make a sale.

4. Most commonly: Their firm is full services and “does local SEO too.”

We find that for others, SEO is not an expertise within the firm, and at best, the organization has one person who knows a bit about the algorithm but primarily wears other hats.

There are other reasons local SEO service campaigns can be unsuccessful, and unfortunately, too many companies have hired a local SEO firm to deliver results only to be disappointed.

As a privately held small Atlanta SEO company, we realize that the financial resources you invest into a campaign come out of your (the owner’s) pocket. We treat this with the utmost respect, and it is the reason nearly all of our core values reflect the sense of responsibility we have toward our clients.   



How Does Local SEO Work?

Local SEO works by aligning the algorithmic factors considered when ranking local entities in search results with all of the components of a website.              

Key elements of  Techwood’s Local Search Engine Optimization strategy include:


Proper Keyword Analysis
– People search two ways when searching locally.  Most search without a city modifier while other users specify a location.  For example, the keyword “home depot” will show local store results in Atlanta, Georgia even without the Atlanta city modifier. There is typically a core set of high-value keywords that represent > 80% of the available search volume for a local business, and these must be identified to create a winning strategy for ensuring the content on your website is relevant to user queries.  

Integration of Keywords into Your Website – Yes, this is still (and likely always will be) a signal. Techwood knows that keyword research done properly is paramount, and once complete, works to make sure that local search keywords are integrated into the HTML markup, body content, and URL structure (if possible) of your website.

Content – This is a big variable, and frankly, this is a frequent reason local SEO campaigns fail; either there is not enough unique content for the client’s website or the problem goes undiagnosed. There is a happy balance between a beautiful website and one that has plenty of unique, relevant content, and Techwood knows how to strike this balance.

Local Citations and Reviews – When ranking businesses in local search engine optimization results, Google looks for quality and consistency by analyzing local business directories for uniformity of information.  For example:

– Do name, address, and phone number (NAP) match across all Internet citations such as Google+, Yelp, local listings, etc.?

– Does the business have any reviews, particularly on Google?

We enable our clients to generate these reviews and directory listings by creating and managing processes that allow the business to connect with happy customers and secure this crucial ranking signal, as seen in our case study with Savvi Formalwear.

Other Factors – The local search algorithm has more than 200 signals with 10,000+ variations of sub-signals. The above four areas are the highest priority, however, once a business has secured a first-page listing, the difference in a #4 and a #2 ranking can represent a 100% increase in local traffic from focusing on local search engine optimization strategies. 

Digging into the intricacies of the algorithm and knowing it well is where the battle for the top spot in search engine result pages is fought and won, and this is where Techwood as a company excels. Over half of our clients compete with thousands of companies for national SEO rankings, and to do this, we have to understand the algorithm extremely well.  We apply this knowledge to our local SEO service and campaigns to ensure we can dominate local results for our clients.


Why Start a Local SEO Campaign?

The answer is simple:  business growth.  Would your business grow if you ranked on the first page for the local keywords that are relevant to your ideal customer?  Yes.

Can you actually rank there?   Answer: It depends.

At Techwood, we are honest with potential clients because the majority of the business we receive is via referral.  This means a current client, industry colleague, friend, or family member thinks highly enough of us to proactively encourage a company to engage with us.  We’ve built our business to 20 employees via this referral-only model, and we’ve been growing steadily for nine years.  

In nearly all circumstances, ranking locally is simply a matter of the correct analysis and execution of a local SEO campaign.  However, in a small number of cases, it may be very challenging to penetrate a local SEO space. For example, attempting to outrank Yelp for restaurant-related queries is very challenging for many reasons.  When a scenario like this exists, we are upfront with our clients and proactive in suggesting other methods such as paid search advertising that will achieve the desired results.

Is Techwood the right partner for you?

Request a Consult